Barak Libai

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8189-9502

Arison School of Business, Reichman University, Herzliya, Israel

Publications

• Influencer marketing unlocked: Understanding the value chains driving the creator economy — Journal of the Academy of Marketing Science 2025
• How consumer digital signals are reshaping the customer journey — Journal of the Academy of Marketing Science 2022
• Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods — Journal of Marketing 2019
• Targeting Revenue Leaders for a New Product — Journal of Marketing 2013
• The Network Value of Products — Journal of Marketing 2013
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion — Journal of Marketing Research 2013
• Social Effects on Customer Retention — Journal of Marketing 2011
• Database Submission—The Evolving Social Network of Marketing Scholars — Marketing Science 2010
• The Role of Within-Brand and Cross-Brand Communications in Competitive Growth — Journal of Marketing 2009
• The Diffusion of Services — Journal of Marketing Research 2009
• Invited Commentary—Why Does Poor Service Prevail? — Marketing Science 2006 (name-matched, not ORCID-linked)
• From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success — Marketing Science 2004 (name-matched, not ORCID-linked)
• Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales — Journal of Marketing 2002 (name-matched, not ORCID-linked)
• Customer Referral Management: Optimal Reward Programs — Marketing Science 2001 (name-matched, not ORCID-linked)