Barbara Deleersnyder

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8226-5384

Tilburg University

Publications

• Closing the Knowledge Gap: Understanding and Reducing the Environmental Impact of Food Choices — Journal of Marketing 2026
• Do consumers benefit from national-brand listings by hard discounters? — Journal of the Academy of Marketing Science 2024
• Price Promotions and Popular Events — Journal of Marketing 2019
• The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value — Journal of Marketing 2018
• Business cycle research in marketing: a review and research agenda — Journal of the Academy of Marketing Science 2018
• The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? — Journal of Marketing 2012
• The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents — Journal of Marketing Research 2009
• How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe — Journal of Marketing 2007