Barbara Loken

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5860-3590

University of Minnesota

Publications

• The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations — Journal of Consumer Psychology 2018
• Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands — Journal of Consumer Psychology 2016
• Revisiting gender differences: What we know and what lies ahead† — Journal of Consumer Psychology 2015
• Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving† — Journal of Consumer Psychology 2013
• Brand Concept Maps: A Methodology for Identifying Brand Association Networks — Journal of Marketing Research 2006
• Category Attitude Measures: Exemplars as Inputs — Journal of Consumer Psychology 2002
• The Negative Impact of Extensions: Can Flagship Products be Diluted? — Journal of Marketing 1998
• The Inclusion Effect and Category-Based Induction: Theory and Application to Brand Categories — Journal of Consumer Psychology 1997
• Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? — Journal of Marketing 1993
• A Process-Tracing Study of Brand Extension Evaluation — Journal of Marketing Research 1991
• Alternative Approaches to Understanding the Determinants of Typicality — Journal of Consumer Research 1990
• Relationships Between Information Recall and Subsequent Attitudes: Some Exploratory Findings — Journal of Consumer Research 1985