Bart De Langhe

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7913-5279

KU Leuven

Publications

• Leveraging Digital Advertising Platforms for Consumer Research — Journal of Consumer Research 2024
• Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories — Journal of Consumer Research 2022
• Do People Understand the Benefit of Diversification? — Management Science 2021
• System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value — Journal of Consumer Research 2020
• Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk — Journal of Marketing Research 2018
• Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings — Journal of Consumer Research 2016
• Star Wars: Response to Simonson, Winer/Fader, and Kozinets — Journal of Consumer Research 2016
• Productivity Metrics and Consumers’ Misunderstanding of Time Savings — Journal of Marketing Research 2016
• Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice — Management Science 2015
• Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences — Journal of Consumer Research 2014
• The effects of process and outcome accountability on judgment process and performance — Organizational Behavior and Human Decision Processes 2011
• The Anchor Contraction Effect in International Marketing Research — Journal of Marketing Research 2011
• Bilingualism and the Emotional Intensity of Advertising Language — Journal of Consumer Research 2009