Bas Donkers

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0412-4276

Erasmus School of Economics, Erasmus University, Rotterdam, Netherlands

Publications

• Influencer marketing unlocked: Understanding the value chains driving the creator economy — Journal of the Academy of Marketing Science 2025
• Understanding Large-Scale Dynamic Purchase Behavior — Marketing Science 2021
• Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions — Journal of the Academy of Marketing Science 2021
• Preference Dynamics in Sequential Consumer Choice with Defaults — Journal of Marketing Research 2020
• Product set granularity and consumer response to recommendations — Journal of the Academy of Marketing Science 2020
• Model-Based Purchase Predictions for Large Assortments — Marketing Science 2016
• Complexity Effects in Choice Experiment–Based Models — Journal of Marketing Research 2012
• Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality — Marketing Science 2011
• Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search — Marketing Science 2010
• Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application — Journal of Marketing Research 2009
• Selective Sampling for Binary Choice Models — Journal of Marketing Research 2003
• Firm Size and Export Intensity: Solving an Empirical Puzzle — Journal of International Business Studies 2002