Beibei Dong

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4969-6198

Publications

• Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels — Journal of Marketing 2024 (name-matched, not ORCID-linked)
• “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons — Journal of Marketing 2023
• Customer participation in services: domain, scope, and boundaries — Journal of the Academy of Marketing Science 2017
• Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights — Journal of Marketing 2014
• The effects of customer participation in co-created service recovery — Journal of the Academy of Marketing Science 2008