Beidi Hu

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8190-716X

Assistant Professor of Marketing at the Booth School of Business, University of Chicago

Publications

• Choice Set Size Neglect in Predicting Others’ Preferences — Psychological Science 2026
• How Should Time Estimates Be Structured to Increase Customer Satisfaction? — Management Science 2025
• When Goods Were Odds: Do People Prefer Uncertain Goods After Uncertainty Is Resolved? — Journal of Consumer Research