Benson, C. E.

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• Some sales results for positive and negative advertisements — Journal of Applied Psychology 1929
• The recall values of positive and negative advertising appeals — Journal of Applied Psychology 1929
• The historical trend of negative appeals in advertising — Journal of Applied Psychology 1928
• The relative values of positive and negative advertising appeals as measured by coupons returned — Journal of Applied Psychology 1928