Betsy Gelb

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0489-485X

University of Houston CT Bauer College of Business

Publications

• “Buying status” by choosing or rejecting luxury brands and their counterfeits — Journal of the Academy of Marketing Science 2013
• Post-Purchase Consumer Processes and the Complaining Consumer — Journal of Consumer Research 1982
• The Effect of Promotional Techniques on Purchase of Preventive Dental Care — Journal of Consumer Research 1979
• Incentives to Increase Survey Returns: Social Class Considerations — Journal of Marketing Research 1975
• Survival and Social Responsibility: Themes for Marketing Education and Management — Journal of Marketing 1971