Bettina Nyffenegger

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8957-1031

Institute of Marketing and Management, University of Bern, Engehaldenstrasse 4, 3012, Bern, Switzerland

Publications

• In the Aftermath of an Ethical Violation: Do Family Firms Suffer More Than Non-family Firms and Why? — Journal of Business Ethics 2025
• When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage — Journal of Marketing 2016
• Implementing an intended brand personality: a dyadic perspective — Journal of the Academy of Marketing Science 2012
• Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self — Journal of Marketing 2011