Bianca Grohmann

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7859-2454

Publications

• Communicating brand biographies effectively: the role of communication source — Journal of the Academy of Marketing Science 2020
• Brand Social Responsibility: Conceptualization, Measurement, and Outcomes — Journal of Business Ethics 2015
• Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products — Journal of Business Ethics 2015
• Brand authenticity: An integrative framework and measurement scale — Journal of Consumer Psychology 2015
• The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations — Journal of Business Ethics 2014
• Gender Dimensions of Brand Personality — Journal of Marketing Research 2009
• Market-focused strategic flexibility: Conceptual advances and an integrative model — Journal of the Academy of Marketing Science 2003
• Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy — Journal of Marketing 2003
• Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude — Journal of Marketing Research 2003