Bonnie Simpson

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3929-8935

Western University

Publications

• Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products — Journal of Marketing Research 2021
• How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal — Journal of Business Ethics 2020
• When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal — Journal of Consumer Research 2018
• The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors — Journal of Marketing Research 2014
• When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors? — Journal of Marketing 2013