Bowen Luo

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0877-3940

Publications

• Mapping Spatial Heterogeneity in Retail Advertising Effectiveness — Journal of Marketing Research 2025
• Manufacturer–Retailer Relationships and the Distribution of New Products — Marketing Science 2024
• Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections — Management Science 2023