Bowen Ruan

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6933-7248

University of Iowa

Publications

• The One-Away Effect: The Pursuit of Mere Completion — Journal of Consumer Research 2024
• Killing The Cat? A Review of Curiosity at Work — Academy of Management Annals 2022 (name-matched, not ORCID-linked)
• The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty — Journal of Marketing Research 2018
• The Pandora Effect — Psychological Science 2016
• The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions — Journal of Consumer Research 2015