Brad D. Carlson

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5357-6263

Publications

• The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior — Journal of Marketing 2026
• Does Selective Sales Force Training Work? — Journal of Marketing Research 2018
• Toward a theory of customer engagement marketing — Journal of the Academy of Marketing Science 2017