Bradley Shapiro

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1938-6727

University of Chicago Booth School of Business, Chicago, Illinois 60637

Publications

• Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta — Marketing Science 2025
• TV Advertising Effectiveness and Profitability: Generalizable Results From 288 Brands — Econometrica 2021
• How and When to Use the Political Cycle to Identify Advertising Effects — Marketing Science 2021
• Advertising in Health Insurance Markets — Marketing Science 2020
• Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants — Journal of Political Economy 2018
• Informational Shocks, Off-Label Prescribing, and the Effects of Physician Detailing — Management Science 2018