Bram Foubert

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8977-6600

Department of Marketing and Supply Chain Management, School of Business and Economics, Maastricht University, 6200 MD Maastricht, Netherlands

Publications

• Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption — Marketing Science 2016
• The Challenge of Retaining Customers Acquired with Free Trials — Journal of Marketing Research 2015
• Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape — Journal of Marketing 2011
• Shopper Response to Bundle Promotions for Packaged Goods — Journal of Marketing Research 2007