Brandon Reich

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2977-4339

School of Business, Portland State University, Portland, Oregon, USA

Publications

• Homelessness-based impact hiring and consumers' contagion concerns — Journal of Consumer Psychology 2026
• Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association — Journal of Consumer Research 2025
• An Appeal to Intimacy: Consumer Response to Platform-Appeal Fit on Social Media — Journal of Consumer Psychology 2020
• Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action — Journal of Consumer Psychology 2020
• Food as Ideology: Measurement and Validation of Locavorism — Journal of Consumer Research 2018