Brent McFerran
19 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-7906-6157
Publications
- The Power of Proximity: Exploring Narrative Language in Consumer Reviews — Journal of Marketing 2026
- To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods — Journal of Marketing 2025
- Diversity representation in advertising — Journal of the Academy of Marketing Science 2025
- When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences — Journal of Consumer Research 2025
- Above the Scam: Moral Elevation Reduces Gullibility — Journal of Consumer Psychology 2022
- Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions — Journal of Consumer Psychology 2022
- Mindful Matching: Ordinal Versus Nominal Attributes — Journal of Marketing Research 2020
- (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions — Journal of Marketing Research 2018
- The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression — Journal of Consumer Research 2017
- The satiating effect of pricing: The influence of price on enjoyment over time — Journal of Consumer Psychology 2017
- Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating — Journal of Marketing Research 2017
- Turning off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms — Journal of Marketing Research 2017
- Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices — Journal of Consumer Research 2016
- Evidence for two facets of pride in consumption: Findings from luxury brands — Journal of Consumer Psychology 2014
- The Entourage Effect — Journal of Consumer Research 2014
- Lay Theories of Obesity Predict Actual Body Mass — Psychological Science 2013
- I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others — Journal of Consumer Research 2010
- Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption — Journal of Consumer Psychology 2010
- Motivational determinants of transportation into marketing narratives — Journal of Consumer Psychology 2010