Brett A. S. Martin

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5284-4131

Publications

• A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products — Journal of Marketing 2019
• A Stranger’s Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time — Journal of Consumer Research 2012
• Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary — Journal of Consumer Research 2004