Brett Josephson

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1166-2010

Department of Marketing, George Mason University, Fairfax, VA, USA

Publications

• The effect of customer asset strategies on acquisition performance in business-to-government markets — Journal of the Academy of Marketing Science 2024
• The impact of social capital and transaction efficacy on salesperson performance — Production and Operations Management 2022
• Uncle Sam Rising: Performance Implications of Business-to-Government Relationships — Journal of Marketing 2019
• Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis? — Journal of Marketing 2018
• Strategic marketing ambidexterity: antecedents and financial consequences — Journal of the Academy of Marketing Science 2016