Britt, Steuart Henderson

7 catalog papers. Name-matched publications do not establish a verified researcher identity.

Graduate School of Management, and Professor of Advertising, Medill School of Journalism, Northwestern University

Publications

• The Writing of Readable Research Reports — Journal of Marketing Research 1971
• A Fond Farewell to the “Journal of Marketing” — Journal of Marketing 1967
• Making Marketing Research More Effective by Using the Administrative Process — Journal of Marketing Research 1965
• Should you Fit the Research to the Budget? — Journal of Marketing 1956
• Watch that Deletion! — Journal of Marketing 1951
• The Strategy of Consumer Motivation* — Journal of Marketing 1950
• Research and Merchandising in a Modern Advertising Agency — Journal of Marketing 1949