Bruce A. Huhmann

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9293-6276

New Mexico State University, New Mexico, USA

Publications

• Information content and consumer readership of print ads: A comparison of search and experience products — Journal of the Academy of Marketing Science 2004
• Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing — Journal of Consumer Research 2002