Bruce Cooil

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1276-269X

Vanderbilt Owen Graduate School of Management

Publications

• The Effects of Rule Complexity on Organizational Noncompliance and Remediation: Evidence From Restaurant Health Inspections — Journal of Management 2020
• The Long-Term Stock Market Valuation of Customer Satisfaction — Journal of Marketing 2008
• Invited Commentary—Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego — Marketing Science 2008
• A Longitudinal Examination of Net Promoter and Firm Revenue Growth — Journal of Marketing 2007
• A Longitudinal Analysis of Customer Satisfaction and Share of Wallet: Investigating the Moderating Effect of Customer Characteristics — Journal of Marketing 2007
• Modeling Fuzzy Data in Qualitative Marketing Research — Journal of Marketing Research 2000
• Reliability Measures for Qualitative Data: Theory and Implications — Journal of Marketing Research 1994
• Using Medical Malpractice Data to Predict the Frequency of Claims: A Study of Poisson Process Models with Random Effects — Journal of the American Statistical Association 1991
• Cross-Validation for Prediction — Journal of Marketing Research 1987