Bruce Hardie

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1596-3155

London Business School, London NW1 4SA, United Kingdom

Publications

• Some Customers Would Rather Leave Without Saying Goodbye — Marketing Science 2018
• Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data — Journal of Marketing 2017
• A Joint Model of Usage and Churn in Contractual Settings — Marketing Science 2013
• Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects — Marketing Science 2012
• New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model — Marketing Science 2011
• Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity — Marketing Science 2010
• Customer-Base Analysis in a Discrete-Time Noncontractual Setting — Marketing Science 2010
• “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model — Marketing Science 2005
• RFM and CLV: Using Iso-Value Curves for Customer Base Analysis — Journal of Marketing Research 2005
• A Dynamic Changepoint Model for New Product Sales Forecasting — Marketing Science 2004
• Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation — Journal of Marketing Research 2001
• Modeling Consumer Choice among SKUs — Journal of Marketing Research 1996
• Modeling Loss Aversion and Reference Dependence Effects on Brand Choice — Marketing Science 1993