Bryan Bollinger

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8596-6418

Dartmouth College

Publications

• Sustainable Product Profit Potential and Availability — Journal of Marketing 2026
• Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption — Marketing Science 2024
• Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand — Journal of Marketing Research 2023
• Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling — Journal of Marketing Research 2022
• Visibility and Peer Influence in Durable Good Adoption — Marketing Science 2022
• Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand — Management Science 2022
• Social Learning and Solar Photovoltaic Adoption — Management Science 2021
• Information vs. Automation and Implications for Dynamic Pricing — Management Science 2020
• Does Time of Day Affect Variety-Seeking? — Journal of Consumer Research 2019
• Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling — Journal of Marketing Research 2015
• BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the Environment — Journal of Marketing 2015
• Peer Effects in the Diffusion of Solar Photovoltaic Panels — Marketing Science 2012