Bryan Hochstein

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6266-5049

Culverhouse College of Business, University of Alabama, Alston 164, Box 870225, Tuscaloosa, AL, 35406, USA

Publications

• Customer success: An interorganizational performance concept in business markets — Journal of the Academy of Marketing Science 2025
• Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed? — Journal of the Academy of Marketing Science 2019
• Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners — Journal of Marketing 2016