Bulent Menguc

3 catalog papers. Name-matched publications do not establish a verified researcher identity.

Department of Marketing, University of Leeds, Leeds University Business School, Leeds, UK

Publications

• Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures — Journal of International Business Studies 2023 (name-matched, not ORCID-linked)
• Subsidiary size and the level of subsidiary autonomy in multinational corporations: a quadratic model investigation of Australian subsidiaries — Journal of International Business Studies 2007 (name-matched, not ORCID-linked)
• Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)