Cesar Zamudio

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5645-4701

School of Business Administration, Virginia Commonwealth University, 301 W. Main St, 23284, Richmond, VA, USA

Publications

• Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth — Journal of the Academy of Marketing Science 2025
• The complementarity of strategic orientations: A meta-analytic synthesis and theory extension — Strategic Management Journal 2019
• Scanning for discounts: examining the redemption of competing mobile coupons — Journal of the Academy of Marketing Science 2018
• Uncovering the influence of social venture creation on commercial venture creation: A population ecology perspective — Journal of Business Venturing 2015
• Human brands and mutual choices: an investigation of the marketing assistant professor job market — Journal of the Academy of Marketing Science 2013