C. Page Moreau

17 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2744-6849

Publications

• Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions — Journal of Marketing 2024
• The Rise of New Technologies in Marketing: A Framework and Outlook — Journal of Marketing 2022
• From Vision to Reality: Lessons in Creating a Marketplace of Ideas — Journal of Marketing 2022
• Reality Check: Infusing Ecological Value into Academic Marketing Research — Journal of Marketing 2021
• Customization in Luxury Brands: Can Valentino Get Personal? — Journal of Marketing Research 2020
• Challenging the Boundaries of Marketing — Journal of Marketing 2019
• JM as a Marketplace of Ideas — Journal of Marketing 2019
• The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity — Journal of Marketing Research 2016
• It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself — Journal of Marketing 2011
• Facilitating and Rewarding Creativity during New Product Development — Journal of Marketing 2011
• To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products — Journal of Consumer Research 2010
• The Effect of Experiential Analogies on Consumer Perceptions and Attitudes — Journal of Marketing Research 2010
• Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences — Journal of Marketing Research 2007
• From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations — Journal of Marketing 2006
• Designing the Solution: The Impact of Constraints on Consumers' Creativity — Journal of Consumer Research 2005
• “What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products — Journal of Consumer Research 2001 (name-matched, not ORCID-linked)
• Entrenched Knowledge Structures and Consumer Response to New Products — Journal of Marketing Research 2001 (name-matched, not ORCID-linked)