Caglar Irmak

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9793-6339

University of Miami

Publications

• Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns — Journal of Marketing Research 2020
• When Consumption Regulations Backfire: The Role of Political Ideology — Journal of Marketing Research 2020
• Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy — Journal of Consumer Research 2020
• The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient — Journal of Consumer Research 2018
• Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices — Journal of Consumer Psychology 2017
• Licensing Indulgence in the Present by Distorting Memories of Past Behavior — Journal of Consumer Research 2014
• The Endowment Effect as Self-Enhancement in Response to Threat — Journal of Consumer Research 2013
• Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy — Journal of Consumer Research 2013
• Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products — Journal of Marketing Research 2013
• Choice of Cause in Cause-Related Marketing — Journal of Marketing 2012
• The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption — Journal of Consumer Research 2011
• You Like What I Like, but I Don’t Like What You Like: Uniqueness Motivations in Product Preferences — Journal of Consumer Research 2010
• The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work — Journal of Marketing Research 2005