Cait Poynor

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Katz Graduate School of Business, University of Pittsburgh

Publications

• Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction — Journal of Consumer Research 2010
• Great Expectations?! Assortment Size, Expectations, and Satisfaction — Journal of Marketing Research 2010
• Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals — Journal of Consumer Research 2009
• Seize the Day! Encouraging Indulgence for the Hyperopic Consumer — Journal of Consumer Research 2008