Can Uslay

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6330-5202

Argyros School of Business and Economics, Chapman University

Publications

• Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies — Journal of Marketing 2011
• An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors — Journal of Marketing 2010
• Peter Drucker on marketing: an exploration of five tenets — Journal of the Academy of Marketing Science 2009