Caroline Roux

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0590-0369

John Molson School of Business, Concordia University, Montreal, Quebec, Canada

Publications

• An integrative theory of resource discrepancies — Journal of Consumer Psychology 2025
• Rethinking scarcity and poverty: Building bridges for shared insight and impact — Journal of Consumer Psychology 2023
• On the role of scarcity in marketing: Identifying research opportunities across the 5Ps — Journal of the Academy of Marketing Science 2023
• The effects of scarcity on consumer decision journeys — Journal of the Academy of Marketing Science 2019
• A Self-Regulatory Model of Resource Scarcity — Journal of Consumer Psychology 2019
• When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior — Journal of Consumer Psychology 2018
• On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior — Journal of Consumer Research 2015
• Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behaviour — Journal of Business Ethics 2009