Carolyn Yoon

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5529-7708

University of Michigan

Publications

• When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers — Journal of Consumer Research 2018
• Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion — Journal of Consumer Research 2017
• Consumer Neuroscience: Applications, Challenges, and Possible Solutions — Journal of Marketing Research 2015
• Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing — Journal of Marketing Research 2015
• The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation — Psychological Science 2014
• One Without the Other — Psychological Science 2013
• Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights — Journal of Consumer Psychology 2012
• An integration of perspectives on aging and consumer decision making — Journal of Consumer Psychology 2009
• Consumer decision making and aging: Current knowledge and future directions — Journal of Consumer Psychology 2009
• A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging — Journal of Marketing Research 2009
• Using fMRI to Inform Marketing Research: Challenges and Opportunities — Journal of Marketing Research 2009
• A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments — Journal of Consumer Research 2006
• Effects of Extreme-Priced Products on Consumer Reservation Prices — Journal of Consumer Psychology 2006
• How Warnings about False Claims Become Recommendations — Journal of Consumer Research 2005
• Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences — Journal of Consumer Research 1997