Ce Liang

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0504-5481

City University of Hong Kong

Publications

• Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping — Journal of Consumer Research 2026
• The Impact of Visual Perspectives in Advertisements on Consumers’ Reactions to Close-to-Expiry Food — Journal of Business Ethics 2025
• Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products — Journal of Marketing 2025