Cecilia M. O. Alvarez

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6187-1147

ITAM

Publications

• Ethnic identity-based motivation: A model emergent from US Hispanic consumers — Journal of Consumer Psychology 2023
• What brand extensions need to fully benefit from their parental heritage — Journal of the Academy of Marketing Science 2018
• Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects — Journal of Marketing 2013