Chadwick Miller

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3195-1741

IESE Business School, Universidad de Navarra

Publications

• Combining Ad Targeting Techniques: Evidence from a Field Experiment in the Auto Industry — Management Science 2025
• A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries — Marketing Science 2024
• Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products — Journal of the Academy of Marketing Science 2021
• Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions — Journal of Consumer Psychology 2019
• Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers — Journal of Marketing 2019
• Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives — Information Systems Research 2016