Charles F. Hofacker

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1013-1456

College of Business, Florida State University, 821 Academic Way, Tallahassee, FL, 32306-1110, USA

Publications

• Using a strobelight analysis to examine relationship inconsistency — Journal of the Academy of Marketing Science 2023
• Revealed reader preference for marketing journals — Journal of the Academy of Marketing Science 2009
• Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing — Journal of Marketing Research 1994
• Alternative Methods for Measuring Organization Fit: Technology, Structure, and Performance — Journal of Management 1992
• Measuring consumer innovativeness — Journal of the Academy of Marketing Science 1991
• Note—Derivation of Covariance Probit Elasticities — Management Science 1990