Charles S. Areni

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7000-4926

Publications

• The Proposition-Probability Model of Argument Structure and Message Acceptance — Journal of Consumer Research 2002
• Point-of-purchase displays, product organization, and brand purchase likelihoods — Journal of the Academy of Marketing Science 1999