Charlotte Mason

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6726-9045

Department of Marketing and Distribution, Terry College of Business, University of Georgia

Publications

• Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
• Market orientation, marketing capabilities, and firm performance — Strategic Management Journal 2009 (name-matched, not ORCID-linked)
• Visual Representation: Implications for Decision Making — Journal of Marketing 2007 (name-matched, not ORCID-linked)
• Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness — Journal of the Academy of Marketing Science 2007 (name-matched, not ORCID-linked)
• Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models — Journal of Marketing Research 2006 (name-matched, not ORCID-linked)
• An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior — Journal of the Academy of Marketing Science 2003 (name-matched, not ORCID-linked)
• Book Review: Optimal Database Marketing: Strategy, Development, and Data Mining — Journal of Marketing Research 2002
• Agility in Retail Banking: A Numerical Taxonomy of Strategic Service Groups — Manufacturing & Service Operations Management 2001 (name-matched, not ORCID-linked)
• The link between attractiveness of “Extrabrand” attributes and the adoption of innovations — Journal of the Academy of Marketing Science 1999
• Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference — Journal of Consumer Research 1993 (name-matched, not ORCID-linked)
• Collinearity, Power, and Interpretation of Multiple Regression Analysis — Journal of Marketing Research 1991 (name-matched, not ORCID-linked)
• New Product Entries and Product Class Demand — Marketing Science 1990
• Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models — Marketing Science 1986