Charlotte Mason

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6726-9045

University of North Carolina

Publications

• Book Review: Optimal Database Marketing: Strategy, Development, and Data Mining — Journal of Marketing Research 2002
• The link between attractiveness of “Extrabrand” attributes and the adoption of innovations — Journal of the Academy of Marketing Science 1999
• Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor — Journal of Consumer Research 1999 (name-matched, not ORCID-linked)
• New Product Entries and Product Class Demand — Marketing Science 1990
• Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models — Marketing Science 1986