Chekitan S Dev

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8599-1442

Cornell University

Publications

• Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry — Production and Operations Management 2026
• Return on Service Amenities — Journal of Marketing Research 2017
• What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry — Journal of Marketing Research 2015
• Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective — Journal of International Business Studies 2002 (name-matched, not ORCID-linked)
• Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms — Journal of Marketing 2000