Chien-Wei (Wilson) Lin

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8181-6578

School of Liberal Arts and Business, The State University of New York at Oneonta, Oneonta, New York, USA

Publications

• Work with me or work for me: The effect of brand roles depends on implicit theories of self-change — Journal of Consumer Psychology 2024