Chip Heath

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

OpenAlex: A5111425796

Stanford University

Publications

The Repetition-Break Plot Structure Makes Effective Television Advertisements — Journal of Marketing 2011
Common Ground and Cultural Prominence — Psychological Science 2009
Synchrony and Cooperation — Psychological Science 2009
Where Consumers Diverge from Others: Identity Signaling and Product Domains — Journal of Consumer Research 2007
Emotional and Deliberative Reactions to a Public Crisis — Psychological Science 2005
Good Reasons Sell: Reason-Based Choice Among Group and Individual Investors in the Stock Market — Management Science 2003
A timidity error in evaluations: Evaluators judge others to be too risk averse — Organizational Behavior and Human Decision Processes 2003
On the Social Psychology of Agency Relationships: Lay Theories of Motivation Overemphasize Extrinsic Incentives, — Organizational Behavior and Human Decision Processes 1999
Illusion, Disillusion, and the Buffering Effect of Groups, — Organizational Behavior and Human Decision Processes 1997
Do People Prefer to Pass Along Good or Bad News? Valence and Relevance of News as Predictors of Transmission Propensity — Organizational Behavior and Human Decision Processes 1996
Mental Budgeting and Consumer Decisions — Journal of Consumer Research 1996
Mental Depreciation and Marginal Decision Making — Organizational Behavior and Human Decision Processes 1996
Escalation and De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Mental Accounting — Organizational Behavior and Human Decision Processes 1995
Interaction with Others Increases Decision Confidence but Not Decision Quality: Evidence against Information Collection Views of Interactive Decision Making — Organizational Behavior and Human Decision Processes 1995
The strategic management of the entitlement process in the employment relationship — Strategic Management Journal 1993