Chris Hydock

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0319-1557

Publications

• The Effect of Company Size on Aggregate Word-of-Mouth Valence — Journal of Marketing 2025
• Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference — Journal of Consumer Research 2023
• Social Queues (Cues): Impact of Others’ Waiting in Line on One’s Service Time — Management Science 2022
• Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands — Journal of Marketing 2020
• Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy — Journal of Marketing Research 2020
• Making the Wait Worthwhile: Experiments on the Effect of Queueing on Consumption — Management Science 2020