Christian Schulze

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5731-4068

Frankfurt School of Finance & Management, 60322 Frankfurt am Main, Germany

Publications

• Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels? — Marketing Science 2026
• Consumer Protection on Kickstarter — Marketing Science 2020
• Referral Reward Size and New Customer Profitability — Marketing Science 2020
• Not All Fun and Games: Viral Marketing for Utilitarian Products — Journal of Marketing 2014
• Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation — Journal of Marketing 2012