Christina Schamp

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0009-8350-7862

Publications

• Cause-Related Marketing as Sales Promotion — Journal of Marketing Research 2024
• The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses — Journal of Marketing Research 2023
• The Power of Brand Selfies — Journal of Marketing Research 2021
• Consideration of ethical attributes along the consumer decision-making journey — Journal of the Academy of Marketing Science 2019