Christina Sichtmann

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6101-9467

Publications

• Purchasing managers' willingness to pay for attributes that constitute sustainability — Journal of Operations Management 2018
• The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success — Journal of the Academy of Marketing Science 2013