Christine Eckert

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8573-6978

UTS Business School, Marketing Department, University of Technology Sydney, Australia; TUM School of Management, Technical University of Munich, Germany

Publications

• Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions — Journal of Marketing Research 2026
• Why advertisers should embrace event typicality and maximize leveraging of major events — Journal of the Academy of Marketing Science 2024
• Addressing Endogeneity Without Instrumental Variables: An Evaluation of the Gaussian Copula Approach for Management Research — Journal of Management 2023
• Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand — Journal of Marketing Research 2022
• A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning — Journal of Marketing Research 2020
• First Impressions Matter: An Experimental Investigation of Online Financial Advice — Management Science 2018
• Risk Presentation and Portfolio Choice — Review of Finance 2016